On February 4, 1922, Ford Motor Company
bought Lincoln Motor Company for $8 million. At the time, Ford was rapidly
losing market share to General Motors. GM offered a variety of vehicles for
American consumers, while Ford focused on just the Model T.
Lincoln Motor Company, which was also struggling financially at the time, helped to expand Ford's lineup, keeping American drivers interested in the brand. Shortly after the purchase, Ford introduced the Model A, which took many design cues from Lincoln vehicles. The car was actually nicknamed the "Baby Lincoln" given the remarkable resemblance.
Henry Leyland, former manager of Cadillac at GM, and his son Wilfred founded Lincoln in 1917. The company was named after Abraham Lincoln, a hero of Henry's. After its purchase, Lincoln continued to operate as an independent company until the 1940s, when it became the Lincoln Division of Ford Motor Company.
Over the years, Lincoln developed several iconic vehicles, including the Zephyr, Town Car and Navigator. But today Lincoln's future is dubious. Lagging sales, poor brand perception and no must-have products have many asking if the brand has a future at Ford.
Time will tell, but if the new line of Lincoln cars doesn't catch on, the vision of the Leyland's could become a thing of the past.
Lincoln Motor Company, which was also struggling financially at the time, helped to expand Ford's lineup, keeping American drivers interested in the brand. Shortly after the purchase, Ford introduced the Model A, which took many design cues from Lincoln vehicles. The car was actually nicknamed the "Baby Lincoln" given the remarkable resemblance.
Henry Leyland, former manager of Cadillac at GM, and his son Wilfred founded Lincoln in 1917. The company was named after Abraham Lincoln, a hero of Henry's. After its purchase, Lincoln continued to operate as an independent company until the 1940s, when it became the Lincoln Division of Ford Motor Company.
Over the years, Lincoln developed several iconic vehicles, including the Zephyr, Town Car and Navigator. But today Lincoln's future is dubious. Lagging sales, poor brand perception and no must-have products have many asking if the brand has a future at Ford.
Time will tell, but if the new line of Lincoln cars doesn't catch on, the vision of the Leyland's could become a thing of the past.
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