General Motors plans to reveal its redesigned Chevrolet Silverado and GMC Sierra full-size pickups Dec. 13 in Detroit, officials said Monday.
The highly anticipated trucks are central to GM's profitability in North America. The Silverado 1500, which hasn't been redesigned since 2006, is easily GM's best-selling vehicle in the U.S. at 298,200 units in the first nine months of the year.
The 2014 Silverado and Sierra are expected to hit showrooms at an unspecified time in 2013. The public will get to see the vehicles in person at the 2013 North American International Auto Show in Detroit in January.
"The bold exterior design of the new Silverado reflects the enhanced capabilities of the truck while features such as jewel-like, projector beam headlamps showcase the careful attention given to every detail," GM said in a statement.
The Silverado has entered the "final validation" phase and "torture testing," the automaker said earlier this month. The pickup competes against Ford's F-150 series and Chrysler's Ram pickup.
The vehicle will start production in 2013 at the company's plants in Ft. Wayne, Ind., and Silao, Mexico.
Silverado marketing manager Tony Truelove said in a recent interview that the new vehicle would balance "performance capability and fuel economy."
"We don't trade off one to get the other. We feel we have a very good overall truck and will continue to improve on that formula for the next generation," Truelove said.
Source: Detroit Free Press
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